New platform aims to promote socially conscious programmes in Colombia

By Sarah Lapidus May 26, 2019
Selva Nevada were recognised for their socially conscious ice cream with flavours that promote Colombia’s biodiversity.

Colsubsidio launched socially conscious platform Xposible on May 21 which promotes companies and institutions that have created social programmes in the country.

On the day of the launch, Executive Director of Colsubsidio Luis Carlos Arango said that the idea was to create a space to share knowledge and give social projects more visibility. Xposible highlighted 12 companies and institutions that have implemented social impact programmes.

To be included, companies need to show their work is benefiting a community or having an impact on vulnerable people. And the businesses need to be established enterprises, whether public, private or multinational. Which explains why there are some surprising names on Xposible’s first list of awardees.

Related: Talking about social innovation

At one end of the spectrum, Selva Nevada was highlighted for their socially conscious ice cream: their flavours promote Colombia’s biodiversity and come from fruit sustainably grown in rural communities, aiding in forest conservation and local economic development.

At the other, Claro was recognised for their ‘Capacítate para el empleo’ programme which aims to empower Colombians and improve employability through free skill-building online courses.  

Microsoft won themselves recognition for their ‘Tv White Spaces’, a programme that provides low cost internet to rural communities in Colombia. In partnership with various partners including the Lavazza Foundation, Microsoft also implemented digital-training programs in an effort to empower communities to take advantage of educational, agricultural productivity and health services.

Also featured was Universidad de Los Andes for their program ‘Quiero Estudiar’, which provides scholarships for underprivileged students, covering 95% of the tuition; and Escala Educación which provides savings plans for employees of partnering companies to access higher education.

Other companies highlighted were virtual medical company 1Doc3 who offer professional answers to medical questions online, Cine Colombia, coffee company Racafe and panela products company Heincke SAS.  

The Xposible platform aims to get more companies in Colombia to join the global wave of socially minded business.